Social & Digital Marketing:
Reach + engage on
Digital Platforms
We know that you need a partner who understands how to reach and engage the Faith-based audience on various digital platforms.
- Engagement and Conversions
- Content Marketing
- Lead Capturing
- Placement and Testing to Optimize Social Ad Results
- Social Partnerships/Influencer Marketing
Social and Digital Communication requires effort in several key areas:
- Social Page Management
- Social Advertising
- Newsletter & Blog Management
We can help you with all of it.
Get more information.
SOCIAL PAGE MANAGEMENT
Inspire PR Agency has been actively marketing in the social media space since 2007, back when Facebook and Twitter were just starting out. We have proven faith-based strategies and social marketing plans that are up to date with the ever-changing world of social media.
Strategy, content development, engagement, execution, and analysis for Facebook and Instagram. Additional outlets available.
- 5-7 posts/platform per week. Facebook & Instagram.
- Art and Copy We develop graphics and copy for all of your social posts.
- Scheduling and Posting We manage all of the scheduling and posting for you.
- Content marketing is key. We develop content that will appeal to your target audience which will improve engagement and conversions.
- Call People to Action with creative campaigns aligned with your target audience and goals we develop and offer strategy ideas for increasing engagement, lead generation, and/or sales.
- Social Page Analysis We either set up your social pages or examine and review your current set up on your profiles/pages including the description and report to you on recommended changes to make your pages more productive, engaging and better aligned with your brand and objectives.
- Monthly Results Reporting will equip you to see how efforts are translating to your desired results and provide a block of time to strategize how to build on successes. New campaigns will also be brainstormed in this monthly strategy meeting.
SOCIAL AD CAMPAIGN
Social Advertising gives you control over your audience and objective. We develop campaigns that have measurable results.
Inspire PR Agency will create ads on Facebook and Instagram to promote your brand and collect emails for remarketing. We do extensive A/B testing on imagery, copy and audience to obtain the lowest cost per result possible. We will run the following types of ads to help you determine results and where to reinvest. Includes 1 monthly results report via email.
- Audience Creation & Targeting – We use tracking pixels and the best 3rd party apps to define, refine and pursue your key target audiences so that your advertising dollars are focused only on the people who are would have interest in your offerings. We are able to use the latest tactics to create audience pools including…
- Engagement audiences based a wide variety of demographic, interest and affinity targeting attributes. Lookalike audiences to find and reach more people who are extremely similar to your current followers, virtually the same interests as those who are already following you.
- Retargeting to reach and impact your email subscribers and website visitors to see your messaging and take action in Facebook and Instagram.
- Direct Sales Ads – promoting specific products for a direct buy.
- Lead Generation Ads – collecting emails for remarketing purposes.
- Engagement and Page-Following Ads – increasing your following and engagement to help you prove product interest to buyers and to gain social endorsement through engagement.
NEWSLETTER & BLOG MANAGEMENT
In order to active people, you must have regular communications of new product, announcements, and general engagement pieces for the people on your newsletter. This keeps them engaged so that you can ask them to give or buy as you release new offers or have sales.
We create your newsletter content plan and calendar then write content with the focus on creating trust for you and your brand and on sales/donations.
A blog is a great way to draw people to your site which will increase sales. We will create a blog content calendar and write articles with the core focus on increasing SEO, lead generation, and purchases.
DIGITAL PREMIUMS
Automation Set-Up includes creating a list in MailChimp (or another platform of your choice, the cost of the platform is your responsibility), and setting up the series of email automations to deliver the premium once people sign up for the list. We can create a premium for you or simply offer a digital download you have already created.