Communication
Matters
To Everyone
Inspire PR is an agency for publishing because we love books, videos, and films! We are a marketing and literary agency, working for over 20 years with media, publishers, authors, and organizations.
Attention to Detail
We represent and promote the works of inspirational authors who write non-fiction, including: personal stories, family, leadership, women’s, and culturally engaging, relevant books in addition to curriculum, gift, devotionals, and cookbooks.
Experience
We represent a diverse group of authors and content creators in publishing and media.
We're dedicated to giving you the very best in Social Media and Digital Markteting, Public Relation, and Advertising. Please reach out if you want to know more!
We’re publicists who love books.
Inspire PR Agency is a full-service book publicity agency, specializing in the strategic promotion of Christian and inspirational titles. We’ve landed features in USA Today and Christianity Today—on “The 700 Club” as well as “The Today Show”—and we know how to fine-tune the pitch for each.
Reaching readers, selling books
We can create a bang-up press kit that will get your book noticed. Custom campaigns are the norm for our agency. We can reach print, radio, television and internet outlets that reach readers and sell books.
Politicans to housewives
We’ve promoted titles from politicians, pastors, athletes, housewives, psychologists and Bible teachers. But we won’t publicize a book we don’t like. Being fans first makes us better publicists. And life is simply too short to read bad books.
Meet The Team
We're an award-winning multidisciplinary team with a passion for creating campaigns that sell books. We work with authors from all walks of life to get their material into the right audiences hands.
Troy Anderson is the Founder and CEO of the Inspire PR Agency, a Pulitzer Prize-nominated investigative journalist, bestselling author, and former executive editor of Charisma magazine and Charisma Media and reporter at the Los Angeles Daily News. He’s also the Founder and President of the Inspire Literary Group, Vice President and COO of Battle Ready Ministries and Executive Editor of The Return International. He has more than three decades of experience in journalism and public relations and has overseen or worked on PR campaigns involving The Return International, TBN, Redeem California, InChristCommunications and other ministries and organizations. He oversaw the publicity campaigns for Africa Returns and The Renewal: Restoring America’s Founding Covenant, an event held January 8, 2022 at a 10,000-seat amphitheater in Plant City, Florida that was seen by over 8.5 million people. The campaigns garnered coverage by CBN News, The Washington Times, The Christian Post, Charisma News, The Stream, WND, Real America’s Voice, OAN, Frank Speech, Crosswalk.com, Bill Martinez Live and other media outlets. He lives with his family in Irvine, California. Find out more at www.inspirepragency.com, www.troyanderson.us, www.inspireliterary.com, www.battle-ready.org, www.thereturn.org and www.troyandersonwriter.com.
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Christopher F. Dalton is a writer, author, ghostwriter, screenwriter, and playwright.
For over twenty-two years, he has written for Fortune 500 companies, non-profits, and small businesses like Lockheed Martin, Eli Lilly, and ACS, as well Act One, Inc., Church For The Nations, and more.
Chrisotpher’s articles and press releases, created content and op-eds have appeared in Relevantmagazine.com, Storywarren.com, ProphecyInvestigators.com, Group Magazine, and other publications.
He has ghostwritten over a dozen books and six feature films, one of which, The Power of His Brush: the Story of R.C. Gorman, is going into pre-production in late 2023.
As a fiction author, Christopher has published Nicholas and the Keeper of Names, a thrilling middle grade fantasy-adventure, and The Lantern Heart, a modern-day illustrated juvenile fairytale. He is currently working on his second and third novels.
Christopher and his wife, Carissa, founded Huck&Dorothy, an entertainment company focused on creating heartfelt films, novels, children’s book, and all things story based. Their first feature film, All The Dragons, was premiered in late 2022, and looks to be distributed on streaming platforms in the Spring of 2023.
About Inspire Public Relations
Do you work directly for authors - or for publishers only?
We occasionally work for both the publisher and the author to promote new books and products. We work directly for authors on a case by case basis. We also assist religious and nonprofit organizations with their communications and/or publishing needs.
How long does a campaign last?
We love to launch a campaign six months before a new book goes on sale. Six months provides optimal time to pitch and coordinate with long-lead media, but we are happy to help with quick-turn projects as our calendar allows. Campaigns generally wind up 30 days after the product releases. “Second wave” campaigns are also available to maximize media interest in a book or brand.
Does IPRA offer consulting services?
Our agency has 20 years of experience in publishing, publicity and branding. We love strategic planning and would love to dream alongside your team! Our clients have invited us to consult on everything from a single product launch to long-term branding strategies.
What kind of books does IPRA promote?
Any book we like, honestly. We have promoted novels, nonfiction, biographies, Bibles, children’s books and video curriculum. The type of book we won’t promote: one we wouldn’t recommend to a friend.
What type of press does IPRA pitch?
All formats — print, television, online, podcasts, radio — including both religious outlets and general market press. We can craft a pitch for Newsmax as well as Charisma, and almost everything in between. Our favorite projects are those we can promote to both religious and mainstream national media. We enjoy long and strong relationships with dozens of editors, writers, hosts and producers.
How does IPRA manage its projects?
When you hire Inspire PR Agency, you get Anderson and Dalton, not an intern or junior publicist. One of the IPRA principals, Troy and Chris, becomes your primary contact. They work together on press materials, pitch ideas and media list-building, so both halves of IPRA are at your service on every project.
Can IPRA help with social media?
We provide links and verbiage from reviews and interviews so clients can mine content for their social media platforms. Yes, we can manage social media feeds for our clients, and we can recommend agencies which provide this service.