Public Relations is about earning media coverage. The articles, interviews and placements that are the results of PR are called Earned Media. The Faith and Family market is unique and requires specific messaging and strategy that resonates with the hearts and minds of the faith-based and family audiences.
One interview on a major outlet reaches more people in 10 minutes than what you could likely afford to pay for in advertising. PR is the single most necessary marketing tool in just about any marketing arsenal. While not every book will be picked for Oprah’s Book Club, the one that is… well you’ve seen what happens.