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Every person in the public eye has a platform. What you say, and how you say it, is crucial to building a loyal following. We help you expand your audience by developing content that can be used by multiple online media, ezines as well as traditional magazines and newspapers. Articles, editorials, book excerpts, news items are tools that can help build your brand and social media footprint, and can ultimately catapult you to “thought leader” status so that you are called upon on a regular basis to present your ideas and opinions.
Your press kit is an important component to your public relations campaign. It should give the facts, but it should also tell a story. The press kit is the media’s first impression of you so it must contain the necessary information the media needs to book an interview or write an article. Press kits and EPKs should contain a variety of components, each standing on their own merit. For example, many of our biographies have been reprinted in magazines and newspapers verbatim. But bios are just one portion of what it takes to create a compelling narrative. We can help shape your media kit and EPK into your most important promotional tool.
If television exposure is to be part of your PR campaign, video is essential. Television producers want to see how you handle yourself on camera, and more people would rather stop and watch a two minute video on Facebook than read a short paragraph. Video is an important component in your publicity package. From book trailers to interviews to music videos, our production department will create quality video footage that you can use to build your platform. The Recording Industry Association of America (RIAA) now includes YouTube videos in an artist’s sales count to achieve Gold or Platinum status. That’s how important video is today if you want to make an impact on consumers.